LATEST
The 10 Best “One Hit Wonders” From The 1980s 80’s Baseball Coach And Commercial Legend Dies At 93 The Speed Cubers: An 80s Toy On Steroids Cobra Kai Season 3: A Good Way To Kick Off 2021 80s Music and Fashion Icon Cyndi Lauper Ends 2020 With A Bang 80s History – 12/17/1989 The Simpsons Cartoon Debuts On Television 80s History – 04/15/1989 Tiananmen Square Protests 80s History – 03/24/89 The Exxon Valdez Oil Spill 80s History – 01/22/89 DNA First Used In Court To Convict Criminals 80s History – 12/21/1988 Pan Am Flight 103 Bombed/Disaster 80s History – 10/19/87 US Stock Market Plunges on Black Monday 80s History – 04/26/1986 Chernobyl Disaster Devastates Ukraine 80s History – 02/19/1986 USSR Launches Mir Space Station 80s History – 01/28/1986 Space Shuttle Challenger Disaster 80s History – 11/20/1985 Microsoft Releases Windows 1.0 80s History – 09/01/85 The Titanic Wreck Is Found 80s History – 04/23/1985 Coca Cola Company Releases “New Coke” Formula 80s History – 03/15/1985 First Internet Domain Name is Registered 80s History – 10/31/84 India Prime Minister Indira Gandhi is Assassinated 80s History – 04/01/84 Motown Legend Marvin Gaye is Killed 80s History – 01/24/1984 Steve Jobs Introduces First Macintosh Computer 80s History – 08/13/81 Fall Of The Berlin Wall 80s History – 07/29/81 Diana and Prince Charles Wedding 80s History – 07/07/1981 First Woman Appointed to the US Supreme Court 80s History – 03/30/1981 The Ronald Reagan Assassination Attempt 80s History – 06/07/1982 Elvis Presley’s Graceland Opens to the Public 80s History – 06/05/81 AIDS Recognized as a Disease 80s History – 05/13/1981 Assassination Attempt on Pope John Paul II 80s History – 08/01/81 MTV is Launched 80s History – 12/08/1980 Assassination of John Lennon Netflix’ Fuller House – Should You Watch? Best Board Games of the 1980s Best SNL Comedians of the 1980s Best David Bowie Songs of the 1980s The Best Comedians of the 1980s Zubaz Pants Neon Clothing Esprit Clothing Neon Headbands The High Top Fade The Jheri Curl Lacoste Shirts The Best Molly Ringwald Movies Ralph Macchio, Where Is He Now? The Perm Hairstyle Jelly Shoes History Of The Rubik’s Cube The Origins Of The Original Nintendo (NES) The Best Duran Duran Songs The Worst Movies Of The 1980s Popular Shoes Of The 1980s Hair Products Of The 1980s The Worst TV Sitcoms Of The 1980s The Worst Music Videos Of The 1980s Iconic Pro Athletes Of The 1980s Technology Invented In The 1980s Popular Books Written In The 1980s Should Star Wars Have Been Left In The 1980s? Popular Toys Of The 1980’s Popular Video Games Of The 1980’s Popular Cartoons Of The 1980’s Popular Teen Magazines Of The 1980’s Popular Slang From The 1980’s 80s Celebrities That Just Disappeared What 80’s Fashion Trends Are Still Around Today? What Were The Top Rock Bands of the 1980’s? What Were the Cool Cars Of The 1980’s? What Do You Need To Throw A Great 1980’s Themed Party? What Were The Best TV Shows Of The 1980’s? Who Were the Top Teen Idols of the 1980s? What Were the Top 5 songs of the 1980’s? Popular Foods from the 1980’s Top 7 Movies of the 1980’s Popular Pastimes of the 1980’s What is 80s Icon Cyndi Lauper Up To These Days? Big Hair Boomboxes Keyboard Neckties Ray Ban Sunglasses Sweaters Tied Around the Neck Muscle Tees Silk Shirts Scrunchies Dookie Chains Reebok Shoes Fanny Packs Kevin Bacon Supports 80’s Awareness!!! 80s Classic The Karate Kid Turns 30 The Slogan T-shirt Stretch Stirrup Pants Spandex Side Ponytail Shoulder Pads Ripped Jeans Rats Tails Parachute Pants Oversized Tops Mini Skirts Members Only Jackets Male Ponytails

80's Hairstyles

Esprit Clothing

80s Esprit Ad
March 28th, 2015

Esprit was one of the “must have” brands of the 1980s especially among the teens and young adults. During the early 80s it epitomized the spirit of the era, and a look at the old magazines should explain why.


Esprit 80s Ad
80s Esprit Clothing Ad

The Look of Esprit

The brand’s clothing line was certainly colorful, which was in line with the general exuberance of the early 80s compared to the drab and colorless 70s. Like the neon fad, the colors of Esprit seemed like a beacon that drew eyes upon the clothes wherever you went.


Esprit Clothing 2

There are many reasons for the appeal of the brand beyond the colors. There was the size and drape of the clothes, for example. Esprit clothing tended to be blousy and oversized, and as such was forgiving for those who were carrying a few extra pounds.

Esprit Clothing 1




The Esprit Brand

The logo was also iconic. The font was an all-cap lettering featuring simple yet broken lines. The letter E didn’t have the vertical line and instead just had 3 horizontal lines. The S had a space in the middle instead of a continuous curved line. The two lines of the T didn’t touch. It was different, and it perfectly suited the need of the youth to be different from their parents. That logo was prominently displayed on the fronts of the shirts and sweaters.


Esprit Logo
The Iconic Esprit Logo

Then there was the brand name itself. “Esprit” sounded French and exotic, signaling European chic. Of course, it was actually a brand established in San Francisco, but that didn’t matter. For some of the kids wearing them, saying the brand name seemed like they spoke French themselves.

The Culture of Esprit

But perhaps the most important marketing move was the launch of the “Real People” campaign. Instead of featuring models, they had their own employees wearing the clothes in the advertisements. And when you take a look at those faces, you realize that they were sporting real smiles. They weren’t faking at all. They really were happy.


Esprit Real People
Esprit Real People Campaign Ad

A closer look at the Esprit corporate culture should explain why that was so. In contrast to the general treatment of employees at the time (labor strikes were common then), Esprit took pains to pamper their employees. They made the workplace a happy place. If you’ve read on how Google nowadays pamper their employees, you’d realize that Esprit pioneered the practice.

It started with the workplace. It wasn’t just a drab office with dividers or cubicles. The headquarters was a former winery that was renovated to feature skylights and wooden floors, and the walls displayed Amish quilts. The headquarters also had a trendy café along with a running track and tennis courts.

Management encouraged the employees to dress fashionably and yet casually, and high heeled shoes were not permitted to protect the floors. To get the workers to wear their own clothing line, management saw to it that employees enjoyed a 52% discount on Esprit clothing. And to give them a better foundation for elegant styling, they received subsidized tickets to the opera, ballet, and theatre. They even received foreign language lessons along with free vacations in the mountains.

Workers called their workplace “Little Utopia” and “Camp Esprit”, and they loved working there. Unfortunately, the brand’s prominence didn’t last as their market grew older, but for a time kids (and the young at heart) enjoyed a brand that epitomized youth and exuberance.




admin
This author has no description available.


Search The 1980s

Latest From The 80s Blog

The 10 Best "One Hit Wonders" From The 1980s

The 10 Best "One Hit Wonders" From The 1980s

The 1980s was a special time for music, as new wave and glam rock battled with mainstream pop for th[...]
80's Baseball Coach And Commercial Legend Dies At 93

80's Baseball Coach And Commercial Legend Dies At 93

It is with sad hearts we pronounce that 80's legendary baseball coach and commercial icon Tommy Laso[...]
The Speed Cubers: An 80s Toy On Steroids

The Speed Cubers: An 80s Toy On Steroids

If you're an 80s kid, chances are that growing up you had a Rubik's Cube. In fact, the Rubik's Cube [...]
Cobra Kai Season 3: A Good Way To Kick Off 2021

Cobra Kai Season 3: A Good Way To Kick Off 2021

Arguably one of the most memorable movies of the 1980s was "The Karate Kid" (1984) starring Ralph Ma[...]
80s Music and Fashion Icon Cyndi Lauper Ends 2020 With A Bang

80s Music and Fashion Icon Cyndi Lauper Ends 2020 With A Bang

In a fitting ending to 2020, eighties fashion and music icon Cyndi Lauper closed out the year with a[...]
80s History – 12/17/1989 The Simpsons Cartoon Debuts On Television

80s History – 12/17/1989 The Simpsons Cartoon Debuts On Television

The decade of the 1980s was drawing to a close on December 17, 1989, but on TV it would end with a b[...]
80s History – 04/15/1989 Tiananmen Square Protests

80s History – 04/15/1989 Tiananmen Square Protests

The Tiananmen Square protests of 1989 occurred in Beijing in the spring of ’89 and it was led by stu[...]
80s History - 03/24/89 The Exxon Valdez Oil Spill

80s History - 03/24/89 The Exxon Valdez Oil Spill

More than 25 years ago, on March 24, 1989, the Exxon Valdez oil tanker was on its way to California [...]
80s History - 01/22/89 DNA First Used In Court To Convict Criminals

80s History - 01/22/89 DNA First Used In Court To Convict Criminals

January 22, 1988. This was the day that Colin Pitchfork of Leicestershire, England, stood before a j[...]
80s History – 12/21/1988 Pan Am Flight 103 Bombed/Disaster

80s History – 12/21/1988 Pan Am Flight 103 Bombed/Disaster

December 21, 1988 is an unforgettable and tragic day in our history. Here’s a timeline of what happe[...]