Fashion is all about making a statement. Whether that statement is bold or humble, the message is what makes the trend. The Slogan T-shirt is just such a symbol. It gained immense popularity in the 1980’s, but has stood the test of time and shown that the message can be the most important thing about a piece of clothing.
The t-shirt itself has gone beyond a fashion trend, having become part of people’s everyday lives. We wear them under our clothes, when exercising, or simply when we feel lazy and do not want to put anything else on. The Slogan T-shirt, however, came from humble beginnings. It began as a symbol of counterculture in the 1960’s. They, at first, made statements that ranged from Disney characters, to sex symbols, to racist symbols. In many respects as they grew in popularity many people saw that the slogan t-shirt was a great way to sell more and profit from it. However, there are many slogan t-shrits out there now, with a wide array of messages. From having to do with drug use, to family, to pop culture, anti-war messages, and everything in between, slogans on t-shirts have sprouted everywhere in every form.
What is the reason slogan t-shirts are so popular, though? The answer is simple, the statement any person wants to make can be placed on a t-shirt. Slogans are not simply something people wear, it also aligns them with a cause or something they hold very close to them. It also allows many people to read the slogan from a good distance away. It is a moving advertisement for a cause, symbol, or idea. This tells people who a person is in some respects and allows that person to show themselves to everyone without fear or hesitation. The message, symbol, or idea is right there for everyone to see. And a slogan is something that is almost subliminal. Most people do not even think about the slogan until after they have seen it and it makes them think.