Bugle Boy Clothing 80s

Do You Remember Bugle Boy Clothing?

The 80's Blog Oct 27, 2022

Bugle Boy was a clothing brand that was popular in the 1980s and 1990s, and if you were an 80s kid, chances are you owned a few pieces of their clothing.

Bugle Boy clothing was made by a privately held company called Bugle Boy Industries, Inc, but to the rest of us it was just known as “Bugle Boy”.

The company gained fame through its television commercials, which often featured the line “excuse me, are those Bugle Boy jeans?”. While some loved the commercials, others thought they were dumb, but one thing for sure is they were definitely unforgettable.


The company specialized in moderately priced, casual clothing, and marketed its products in department stores and factory outlet stores across the United States.

Bugle Boy Clothing In The 80s

Bugle Boy was an American clothing company that operated from 1977 through 2001. The company made jeans, shorts, and other casual clothing for men and women.

The Bugle Boy brand made jeans, but they also created a lot of clothing that was designed to look like jeans but were actually stretchy polyester garments with elastic waistbands, and these could be worn as street clothes or for athletic activities such as skateboarding.

The Bugle Boy label is remembered fondly by many 1980s-era teenagers because it had a reputation for being one of the more fashionable brands of its time, which was characterized by high-waisted jeans paired with t-shirts.

Bugle Boy 80s Ad
Bugle Boy Ad Featuring High-Waisted Jeans, A Popular 1980s Fashion Trend

Bugle Boy started out as a men’s clothing company but quickly branched out into men’s and boys’ apparel. In fact the company had significant success with their boys line, and many who grew up in the 1980s will undoubtedly remember the brand being one that the “cool kids” wore to school.

The brand introduced a new line of jeans in 1988. It also used sexy female models in its ads. These ads were extremely catchy and became very popular with consumers.


In the 1990s, Bugle Boy expanded its product lines and even opened a division devoted to clothing for young women.

Bugle Boy Fashion Trends

You may remember that in the 1980s, Bugle Boy jeans were a big fashion trend. The jeans were worn with a tucked-in T-shirt for a casual look. Some people wore them with sneakers, while others paired them with athletic shoes or boots.

Bugle Boy Clothing Kids
Bugle Boy Clothing Was Popular Among Young Boys And Teenagers In The 1980s

The trend was popular among young people, especially those who were into skateboarding or other sports.

At first, Bugle Boy jeans were only available in the brand’s own stores and at department stores such as Macy’s. But after a few years, they became even more popular when they were sold at discount stores like JCPenney and Walmart

Bugle Boy Clothes Were Cool

Bugle Boy definitely was one of the cooler brands to wear if you grew up in the 80s. Though they were known for making jeans, the company also made tops that were colorful and fun that were popular with young men and women at the time.

Bugle Boy Ad 80s
Bugle Boy Clothing Often Featured Bold Designs That Made Them Popular With The Younger Generation

The fun color combinations combined with variations of their legendary logo made the clothes the perfect thing to wear at school.

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They Were Comfortable

Bugle Boy clothing was made of a stretchy cotton material that was easy to wear and care for. The material had a cotton/polyester blend, making it lightweight and breathable.

The clothing was also durable, so you could wear their jeans and shirts for years without them ever falling apart or losing their shape!

Bugle Boy Ad
Bugle Boy Clothing Ad (1985)

The success of Bugle Boy clothing grew because the company offered genuine quality and value to its customers. As a result, the company’s profits increased over the decade.

Bugle Boy was able to compete with Levi-Strauss, another extremely popular clothing brand. With its innovative inventory system, Bugle Boy was able to offer a high quality product at an affordable price.

Final Thoughts

Bugle Boy clothing was popular in the 1980s, but not everyone who grew up during the decade would remember it. Those who were born during the decade may not, but they can at least remember the Bugle Boy clothing trend. It was a fashion trend that lasted until the 90s.

Today you can still find Bugle Boy clothing online, however the company filed for bankruptcy protection in 2018. Hopefully this 80s clothing icon can make a comeback, as those of us who grew up in the 80s will always have a special place in our hearts for the brand.

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